BACKGROUND
Monarch Productions is a production company founded in 1983 that makes productions such as movies and television shows for all ages. Monarch Productions wishes to advertise a new streaming service to its consumers called Monarch Streaming. It is a streaming service that gives consumers access to multiple productions that are present on other streaming sites but primarily shows content for Monarch Productions properties. Monarch streaming will release films and shows that will not premiere anywhere else in order to keep consumers from choosing and buying other subscription services. The properties that we believe will generate the most interest in our new streaming service are Angrboda, Electric Emblem, and Antland. These properties are specifically meant for children and young adults.
MARKET SITUATION
Streaming services such as Netflix, Hulu and Disney+ have increased in popularity because of their convenience and ability to provide safe entertainment for consumers at their homes. Monarch Streaming is going to use this market for its own properties. Monarch Productions overall value is 83 billion USD, placing it at more value than Warner Bros. which is at 54 billion USD but less valuable than Disney who has a value of 126 billion USD. Disney+ made approximately 15.6 billion USD last year by providing exclusive content during the COVID-19 crisis. Monarch Productions believes it can mirror this success by providing content in a similar manner. Monarch Productions also believes that by having no commercials on the subscription site, it can become more marketable than cable TV.
OBJECTIVES
The goal of this advertisement is to be a standalone advertisement that generates excitement for Monarch Streaming before its initial release, specifically for the properties that will have new content shown on the streaming service. The creative ad should show content related to these properties that is meant to excite consumers and get them interested in these productions and subscribe to the new service. The creative advertisement should mention or imply in some way that the content related to these properties will only be shown on Monarch Streaming, this way audiences will be incentivized to buy the subscription. Adding new pictures from the properties themselves will help convince consumers that this subscription will provide content that cannot be found anywhere else and is necessary to stay up to date with these three properties.